Privacy Policy for Shortened Links

Privacy Policy for Switchy.io Links

Effective Date: June 14, 2025

Data Controllers

  • Well Known Brand, Inc. (USA)
    Address: 2093 Philadelphia Pike #1628, Claymont, DE, USA 19703
  • Labworks International Design Ltd (International)
    Address: Unit 2, 9/F, Yee Lim Ind Ctr A, 2-28 Kwai Lok St., Kwai Fong, NT, Hong Kong

1. Introduction

This Privacy Policy governs data collection, use, and protection for Switchy.io links on catalystcase.com and catalystlifestyle.com, accessible via go.catalystcase.com. These links redirect users to appropriate online stores and track marketing performance across platforms like social media, e-commerce, and communication channels. We comply with GDPR, LGPD, PIPEDA, CCPA, and other data protection laws.

2. Consent for Redirection and Tracking

Clicking a Switchy.io link triggers a privacy popup for consent, compliant with GDPR (EU users), CCPA (California users), and other laws. Options include:

  • Continue: Permits redirection to the correct store based on your region and activates tracking tools (e.g., Meta Pixel, TikTok Pixel, Google Tag Manager). Data is captured for marketing and analytics.
  • Decline: Prevents data collection and redirection.

EU/EEA, Switzerland, Turkey, North Macedonia, Serbia: Consent redirects you to sbsupply.eu/catalyst within 3 seconds, where SB Supply manages GDPR compliance. We retain only timestamp, source platform (e.g., instagram_ads), and non-identifiable region tag (e.g., region:eu).

Other Regions: Consent redirects you to catalystcase.com or catalystlifestyle.com with country-specific subfolders (e.g., /en-um, /en-ca). Consent is recorded via Shopify’s Customer Privacy API (setTrackingConsent), activating tracking tools based on your preferences.

3. Geolocation and Manual Selection

Geolocation, determined by IP address, directs you to the appropriate store. You may manually select a different country via a pull-down menu on the Shopify store, ensuring flexibility while maintaining consent compliance.

4. Data Collection

Upon consent, we collect:

  • Device Information: IP address (for geolocation), browser type, device ID.
  • Usage Data: Click behavior, link interactions, referral sources (e.g., facebook_ads).
  • Tracking Data: Pixel data (e.g., Meta Pixel, Google Tag Manager) for marketing and analytics.

EU Users: SB Supply handles data post-redirection; we retain minimal analytics data.
Non-EU Users: Data is processed via Shopify for personalization and analytics.

Region Data Collected Purpose
EU/EEA, CH, TR, MK, RS Timestamp, source platform, region tag Redirection, analytics
Non-EU (e.g., USA, AU, CA) IP address, browser type, device ID, usage data, pixel data Redirection, analytics, marketing

5. Use of Data

Data is used to:

6. Third-Party Sharing

With consent, data may be shared with:

Partner Data Shared Purpose
SB Supply (EU) Region tag GDPR-compliant redirection
Shopify (non-EU) Consent state, usage data Store personalization, cookie management
Meta (Facebook, Instagram, Threads) UTM parameters, pixel data Ad attribution
TikTok UTM parameters, pixel data Ad attribution
Google (Ads, YouTube) UTM parameters, tag data Analytics, ad attribution
Amazon UTM parameters Ad attribution
Communication Tools (Klaviyo, Vanchat, Tinytalk, Airfive) Usage data Marketing campaigns

7. Cookie Management

Non-EU Users: Post-redirection, Shopify’s Cookie Manager handles cookies:

  • Essential Cookies: Enabled by default for functionality (no consent needed).
  • Non-Essential Cookies: Analytics/marketing cookies (e.g., Meta Pixel, Google Tag Manager) enabled only with opt-in. Prior consent from the Switchy.io popup is passed to Shopify’s Customer Privacy API, minimizing redundant pop-ups.
  • Manage preferences via cookie settings on catalystcase.com or catalystlifestyle.com.

EU Users: SB Supply manages cookies on sbsupply.eu/catalyst.

8. Your Rights

You may:

  • Access, correct, or delete your data.
  • Withdraw consent via cookie settings or platform-specific options.
  • Opt-out of non-essential tracking.
  • File complaints with your local data protection authority.

EU Users: Contact SB Supply at sbsupply.eu/privacy.
Non-EU Users: Use our GDPR Request Form.

9. Data Security

We use industry-standard encryption and security measures. Consent records are securely stored for compliance.

10. International Data Transfers

Data may be transferred to third parties (e.g., Meta, Google) outside your region. We use Standard Contractual Clauses to ensure compliance.

11. Contact Us

For inquiries or to exercise rights, email legal@catalystcase.com.

12. Changes to This Policy

Updates will be posted on catalystcase.com and catalystlifestyle.com with a revised effective date.