Privacy Policy for Shortened Links
Privacy Policy for Switchy.io Links
Effective Date: June 14, 2025
Data Controllers
-
Well Known Brand, Inc. (USA)
Address: 2093 Philadelphia Pike #1628, Claymont, DE, USA 19703 -
Labworks International Design Ltd (International)
Address: Unit 2, 9/F, Yee Lim Ind Ctr A, 2-28 Kwai Lok St., Kwai Fong, NT, Hong Kong
1. Introduction
This Privacy Policy governs data collection, use, and protection for Switchy.io links on catalystcase.com and catalystlifestyle.com, accessible via go.catalystcase.com. These links redirect users to appropriate online stores and track marketing performance across platforms like social media, e-commerce, and communication channels. We comply with GDPR, LGPD, PIPEDA, CCPA, and other data protection laws.
2. Consent for Redirection and Tracking
Clicking a Switchy.io link triggers a privacy popup for consent, compliant with GDPR (EU users), CCPA (California users), and other laws. Options include:
- Continue: Permits redirection to the correct store based on your region and activates tracking tools (e.g., Meta Pixel, TikTok Pixel, Google Tag Manager). Data is captured for marketing and analytics.
- Decline: Prevents data collection and redirection.
EU/EEA, Switzerland, Turkey, North Macedonia, Serbia: Consent redirects you to sbsupply.eu/catalyst within 3 seconds, where SB Supply manages GDPR compliance. We retain only timestamp, source platform (e.g., instagram_ads), and non-identifiable region tag (e.g., region:eu).
Other Regions: Consent redirects you to catalystcase.com or catalystlifestyle.com with country-specific subfolders (e.g., /en-um, /en-ca). Consent is recorded via Shopify’s Customer Privacy API (setTrackingConsent), activating tracking tools based on your preferences.
3. Geolocation and Manual Selection
Geolocation, determined by IP address, directs you to the appropriate store. You may manually select a different country via a pull-down menu on the Shopify store, ensuring flexibility while maintaining consent compliance.
4. Data Collection
Upon consent, we collect:
- Device Information: IP address (for geolocation), browser type, device ID.
-
Usage Data: Click behavior, link interactions, referral sources (e.g.,
facebook_ads). - Tracking Data: Pixel data (e.g., Meta Pixel, Google Tag Manager) for marketing and analytics.
EU Users: SB Supply handles data post-redirection; we retain minimal analytics data.
Non-EU Users: Data is processed via Shopify for personalization and analytics.
| Region | Data Collected | Purpose |
|---|---|---|
| EU/EEA, CH, TR, MK, RS | Timestamp, source platform, region tag | Redirection, analytics |
| Non-EU (e.g., USA, AU, CA) | IP address, browser type, device ID, usage data, pixel data | Redirection, analytics, marketing |
5. Use of Data
Data is used to:
- Redirect users to the correct store (e.g., catalystcase.com/en-um, catalystlifestyle.com/en-ca, catalystlifestyle.com/en-au, catalystlifestyle.com/en-gb, catalystlifestyle.com/en-intl, sbsupply.eu/catalyst).
- Measure ad performance on platforms like Meta, TikTok, Google, Amazon, Shopify, Klaviyo, Vanchat, Tinytalk, Airfive, LinkedIn, Pinterest, and QR codes.
- Enhance services through analytics.
- Ensure compliance with data protection laws.
6. Third-Party Sharing
With consent, data may be shared with:
| Partner | Data Shared | Purpose |
|---|---|---|
| SB Supply (EU) | Region tag | GDPR-compliant redirection |
| Shopify (non-EU) | Consent state, usage data | Store personalization, cookie management |
| Meta (Facebook, Instagram, Threads) | UTM parameters, pixel data | Ad attribution |
| TikTok | UTM parameters, pixel data | Ad attribution |
| Google (Ads, YouTube) | UTM parameters, tag data | Analytics, ad attribution |
| Amazon | UTM parameters | Ad attribution |
| Communication Tools (Klaviyo, Vanchat, Tinytalk, Airfive) | Usage data | Marketing campaigns |
7. Cookie Management
Non-EU Users: Post-redirection, Shopify’s Cookie Manager handles cookies:
- Essential Cookies: Enabled by default for functionality (no consent needed).
- Non-Essential Cookies: Analytics/marketing cookies (e.g., Meta Pixel, Google Tag Manager) enabled only with opt-in. Prior consent from the Switchy.io popup is passed to Shopify’s Customer Privacy API, minimizing redundant pop-ups.
- Manage preferences via cookie settings on catalystcase.com or catalystlifestyle.com.
EU Users: SB Supply manages cookies on sbsupply.eu/catalyst.
8. Your Rights
You may:
- Access, correct, or delete your data.
- Withdraw consent via cookie settings or platform-specific options.
- Opt-out of non-essential tracking.
- File complaints with your local data protection authority.
EU Users: Contact SB Supply at sbsupply.eu/privacy.
Non-EU Users: Use our GDPR Request Form.
9. Data Security
We use industry-standard encryption and security measures. Consent records are securely stored for compliance.
10. International Data Transfers
Data may be transferred to third parties (e.g., Meta, Google) outside your region. We use Standard Contractual Clauses to ensure compliance.
11. Contact Us
For inquiries or to exercise rights, email legal@catalystcase.com.
12. Changes to This Policy
Updates will be posted on catalystcase.com and catalystlifestyle.com with a revised effective date.
