Appointment Extends The Company’s International Reach For Its Portfolio

Of 19 New Consumer Electronics Accessories

HONG KONG, June 2, 2014 —Catalyst Lifestyle Limited, the leading innovator of world-class protection products for consumer electronics, has named Thakral Corporation (HK) Ltd, a prominent multinational business conglomerate involved in diversified industries, as its distributor for Asia and India. With its ability to combine best-in-class performance with stylish appearance and the best value, Catalyst is uniquely positioned to make its new portfolio of high-performance everyday waterproof cases and sleeves available to a global customer base with the help of its regional distributors.

“As part of our strategy to go global, we have worked hard to find the best distributor in every country where our products are available and Thakral meets all of our criteria,” said June Lai, CEO of Catalyst. “Our goals are mutually aligned with Thakral to deliver the best and most innovative products to our customers.”

The new line of Catalyst® cases are designed to address the need for high-performance, everyday protection as smartphones and tablets become increasingly slim and made with delicate materials such as glass and aluminum. Catalyst’s all-weather case fully protects your device from snow, sand, mud, rain, messy kids or anything else you can throw at it, enabling customers to go anywhere and do more with their devices. The Catalyst® case is slim, stylish, fully functional and offers the most performance at the best value, making it the only case you’ll ever need.

“We love the Catalyst brand and its range of well-designed, durable waterproof cases, sleeves and accessories”, said Sachin Pradhan, Senior Manager of Business Development with Thakral. “Catalyst products are user friendly making it easy for active people to do anything knowing that their smartphones are well protected. The iconic design of this ultra-slim line of products stands out and clearly differentiates Catalyst in the world of everyday protective accessories.”

Today, the portfolio of 19 new products for everyday use including the Catalyst® case is available in more than 70 countries. Currently available for iPhone 4/4s and 5/5s, the Catalyst® case will soon be available for a wider range of smartphones.

Catalyst is also introducing a new line of Catalyst Waterproof Sleeves. Cushioned with high-grade EVA foam, these slim and versatile bags incorporate welded waterproof construction and a double lock watertight closure to protect tablets, laptops, readers or documents.

Additional products include Catalyst’s selection of accessories that increase the number of ways to use your device. The Catalyst Belt Clip, Catalyst Bike Mount and Catalyst Pro Adapter make it easy to mount and secure your phone virtually anywhere. The Catalyst Audio Adapter allows you to use any headphones and the Catalyst Floating Lanyard keeps your Catalyst® case and phone safe on the water’s surface. More soon-to-be-released accessories will further enable their owners to take their technology beyond their usual limits as they go further, deeper and higher in life. Catalyst products are currently available in stores in HK, Singapore, Malaysia, Indonesia, Thailand, Cambodia, Vietnam, Philippines, Laos, India, Nepal & Sri Lanka.

For more information on Thakral, please visit www.thakral.com.hk.

See video of the Catalyst® case in action at www.catalystlifestyle.com/videos.

 

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For media enquiries & interviews, please contact:-

Melissa Brown, Green Room Social

melissa.b@greenroomsocial.com

+1 (304) 347-1787 ext. 304

 

Shawn Lam

Thakral Corporation HK

shawn@tchk.com.hk

+(852) 2722 7781

 

For sales inquiries in HK, Singapore, Malaysia, Indonesia, Thailand, Cambodia, Vietnam, Philippines, Laos, India, Nepal & Sri Lanka, please contact:-

Thakral Corporation HK

sachin@tchk.com.hk

+(852) 2722 7722.

 

ABOUT CATALYST LIFESTYLE LTD.

Catalyst is a lifestyle accessories brand founded by adventure enthusiasts to create innovative products that inspire people to go outside, experience adventure and connect with nature. As avid climbers, surfers and snowboarders, their mission is to encourage people to explore, enjoy the outdoors, connect with others in our global community, and from a design perspective to create products that are fun, pure and functional. Catalyst is committed to creating iconic products that enable its customers to stay connected, no matter what the environment.

To find out more about Catalyst, visit www.catalystlifestyle.com, www.facebook.com/catalystlifestyle, instagram.com/catalystlifestyle or join the conversation on Twitter at @cataly_st.

 

ABOUT THAKRAL CORP (HK) LTD.

Thakral Corporation (HK) Ltd. is a wholly owned subsidiary of Singapore public listed Thakral Corporation Ltd., a prominent multinational business conglomerate involved in diversified industries covering distribution of consumer electronics, IT products and fashion accessories, strategic property and equity investments as well as building materials.

Thakral Corporation (HK) Ltd. is a leading distributor in Asia offering a broad range of brands to a wide range of customers providing them with a one stop shop experience and also provides international logistics and distribution services. Thakral Corporation (HK) Ltd. constantly evolves to rapidly adapt to the needs of its customers by anticipating international trends and creating innovative ways of doing business.

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