Appointment Extends The Company’s International Reach For Its Portfolio
Of 19 New Consumer Electronics Accessories
HONG KONG and LONDON, May 30, 2014 —Catalyst Lifestyle Limited, the leading innovator of world-class protection products for consumer electronics, has named Frequency Telecom, one of the UK’s best-known distributors of mobile phone accessories and audio products, as its distributor for the UK and Eastern Europe. With its ability to combine best-in-class performance with stylish appearance and the best value, Catalyst is uniquely positioned to make its new portfolio of high-performance everyday waterproof cases and sleeves available to a global customer base with the help of its regional distributors.
“As part of our strategy to go global, we have worked hard to find the best distributor in every country where our products are available and Frequency meets all of our criteria,” said June Lai, CEO of Catalyst. “Our goals are mutually aligned with Frequency to deliver the best and most innovative products to our customers.”
The new line of Catalyst® cases are designed to address the need for high-performance, everyday protection as smartphones and tablets become increasingly slim and made with delicate materials such as glass and aluminum. Catalyst’s all-weather case fully protects your device from snow, sand, mud, rain, messy kids or anything else you can throw at it, enabling customers to go anywhere and do more with their devices. The Catalyst® case is slim, stylish, fully functional and offers the most performance at the best value, making it the only case you’ll ever need.
Commenting on the appointment, John Willoughby, Frequency’s Sales and Purchasing Director, said, “The market for activity-based smartphone protection has seen significant growth and when we first saw the Catalyst products, we immediately realised the potential of this ultra-protective brand. In our opinion, it’s the best waterproof case of its kind on the market with its slim profile and high design specifications. For the first time, customers can use a protective case every day that is a million miles away from the bulky designs of its competitors. The Catalyst range has a unique place in our case portfolio and presents great scope for incremental business. We know our customers are going to love it!”
Today, the portfolio of 19 new products for everyday use including the Catalyst® case is available in more than 70 countries. Currently available for iPhone 4/4s and 5/5s, the Catalyst® case will soon be available for a wider range of smartphones.
Catalyst is also introducing a new line of Catalyst Waterproof Sleeves. Cushioned with high-grade EVA foam, these slim and versatile bags incorporate welded waterproof construction and a double lock watertight closure to protect tablets, laptops, readers or documents.
Additional products include Catalyst’s selection of accessories that increase the number of ways to use your device. The Catalyst Belt Clip, Catalyst Bike Mount and Catalyst Pro Adapter make it easy to mount and secure your phone virtually anywhere. The Catalyst Audio Adapter allows you to use any headphones and the Catalyst Floating Lanyard keeps your Catalyst® case and phone safe on the water’s surface. More soon-to-be-released accessories will further enable their owners to take their technology beyond their usual limits as they go further, deeper and higher in life. Catalyst products are available in the UK, Ireland, Russia, Georgia, Belarus, Ukraine and Armenia in selected retailers, consumer electronics stores and Apple resellers.
For more information on Frequency, please visit www.frequencytelecom.com.
See video of the Catalyst® case in action at www.catalystlifestyle.com/videos.
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For media enquiries & interviews, please contact:-
Melissa Brown, Green Room Social
melissa.b@greenroomsocial.com
+1 (304) 347-1787 ext. 304
Andy Napthine
Napthine Porter Ltd
07920 425166
For sales inquiries in the UK, Ireland, Russia, Georgia, Belarus, Ukraine and Armenia, please contact:-
Frequency
+44 (0)208 397 2222
ABOUT CATALYST LIFESTYLE LTD.
Catalyst is a lifestyle accessories brand founded by adventure enthusiasts to create innovative products that inspire people to go outside, experience adventure and connect with nature. As avid climbers, surfers and snowboarders, their mission is to encourage people to explore, enjoy the outdoors, connect with others in our global community, and from a design perspective to create products that are fun, pure and functional. Catalyst is committed to creating iconic products that enable its customers to stay connected, no matter what the environment.
To find out more about Catalyst, visit www.catalystlifestyle.com, www.facebook.com/catalystlifestyle, instagram.com/catalystlifestyle or join the conversation on Twitter at @cataly_st.
ABOUT FREQUENCY TELECOM LTD.
Frequency is a global mobile accessory and audio distributor, supplying 50 countries worldwide with a full range of high quality accessory solutions for all leading handsets and devices. Established in 2002, Frequency has achieved year on year growth and was featured in the 2012 Sunday Times Profit Track 100 list as one of the UK’s most profitable privately owned companies. It is headquartered in Chessington, South London and now employs over 60 people across the UK, Scandinavia, Germany, Benelux and Russia.
Frequency distributes a wide range of brands including Case-Mate, Catalyst, JAYS, thinksound™, Degauss Labs, Griffin Technology, Motorola, HTC, Nextivity, Juice, Music Angel Friendz, TDK, iGrip, Happy Plugs, i-box, Beyzacases, Mustard Seed, Techair, Sony, Noosy, Verbatim and MiPow. For further information about Frequency and its vendors, please visit www.frequencytelecom.com. Connect with Frequency on Linkedin and follow them on Twitter @FrequencyTel
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